Monday, January 11, 2010

JoyRich X Fly TImes

Exclusive Los Angeles brand Joyrich, holds one basic concept close to heart. That is happiness, freedom and self-expression equal a rich and joy filled life. Founder Tom, launched the full range men's and women's label in Feb. 2008 with a "think outside the box" mentality. Exploring a unique L.A. meets Japan style, Joyrich met the world with an always fresh, forward thinking perspective.

The Joyrich Fall/Winter 09 Collection intertwines high-end apparel techniques with contemporary street casual fabrics and fits. The line delivers influential 1990's styles like the acid washed parachute styled denim and the multi faceted varsity jackets.
This season was created to be accessibly worn on or off the runway, producing a smart balance between both the men and women's collection. Like the 90's, this mixture of clothing carries a fresh energy and contemporary chic appeal, which is recognizable in any of the many pieces.
(click picture above to visit JOYRICH)

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